Best Digital Marketing Company in Kolkata, India

Digital marketing is the marketing of products, brands or services using digital technologies, via one or more forms of electronic media, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. We use digital marketing tactics to reach and engage with your targeted consumers online effectively. For more details, visit Wikipedia -Digital Marketing.

Definitely, YES. Marketing is one of the key activities that every business, companies or firm must partake in, as no business can survive for a long time without effective marketing and publicity. Digital marketing used to connect and interact with your targeted audience and to share your content in a way that encourages your fans to share it as well, and it helps to drive online sales. The main advantage of digital marketing is that a targeted audience can be reached and engaged to your website cost-effectively and measurably.

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine results page (SERP). Done well, it increases the quantity and quality of your traffic. It is the process of affecting the visibility of a website on a search engine’s result page in a “natural” or un-paid (“organic”) way. You can say that it is the process of improving a website’s rank on search engines like Google or Bing. Your website will be rank higher on specific keywords like “Digital Marketing agency in Kolkata” or “Digital Marketing company in Kolkata”. Having your website show up higher than your competitors on these services often leads to more visitors and customers with the help of SEO and digital marketing.

Digital marketing is incomplete without SEO, so SEO makes your website worthy of doing proper Digital marketing, and digital marketing brings traffic to your website. So both are important for page ranking in google. SEO will help in increasing the backlinks and page rank, where Digital Marketing helps in Promoting the site, brings your website in a good position and increases good visibility. So you can say that Seo is an integral part of digital marketing. SEO is all about identifying the keywords position, meta keyword, meta tags, and make your web-page well optimized for SERPs. Digital Marketing completes the rest of the part via the promotion of your business or website online to get more traffic and reach.

SEO is not a sprint, it is a marathon, and you have to keep running in this race every time. Otherwise, your opponent will leave you behind, and results take time to develop, and it is through continual efforts that those results keep up. By stopping, you will lose results, and your page rank goes down that someone else, such as your competition, will take advantage of and rise above you, and get in front of your customers. If you stop paying attention to SEO, you might maintain rankings for specific searches you focused a lot of resources on in the past. In the long run, though, motivated competitors will leave you in the dust. It’s never a good idea to just quit digital marketing.

Traditional marketing includes platforms like:

• Television.
• Newspaper.
• Radio.
• Flyers, Posters, and billboards by the roads and highways.
• Ads in related weekly magazines.

Digital marketing includes platforms like:

• Social media like Facebook, Twitter, or Instagram.
• Business networking sites like LinkedIn.
• Promotional ads via emails.
• Paid pop-ups.
• Blogs
• Clickbait links for viral content.

Some Benefits of Digital Marketing:

• Reduced cost.
• Real-time result.
• Brand Development.
• Higher Engagement.
• Quicker Publicity.
• Non-interruptive.
• Good for all stages of fields.
• Easy analytics.

Marketing automation is a software that manages marketing processes and campaigns across multiple channels automatically. It streamlines lead generation, segmentation, leads nurturing, leads scoring, measurement processes and more. An effective marketing automation tool helps identify your targeted audience, create the right content, and automatically trigger actions based on customer behaviour. Many marketing departments have to automate or run repetitive tasks such as emails, SMS, social media, and other website actions. These marketing automation technologies make these tasks easier.

Search Engine Optimization (SEO), content marketing, email list building, and other such programs require persistence and patience. You might see some ranking results in a few months. However, it is likely to be six months to a year for driving some organic or natural web traffic and your conversion objectives. On the other hand, Paid digital marketing programs should create results immediately.

Nobody can guarantee results in digital marketing as there are too many variables, conditions, especially with SEO, as Google’s algorithm is a secret, and it changes from time to time. Google has said point-blank that no one can promise you a particular spot on the search engine result page (SERPs). Our highly experienced digital marketing team gives you happy results. Also, trust us when we tell you that we are not happy with the results unless you are!

Remaining at the top is dependent on your web page SEO, Content Quality and current market scenario, what if your competitors invested more in digital marketing to keep his/her website at the top? Example: PPC, current Digital Market technique. So, regularly, you must have to invest the same or more than your competitor to remain at the top.

While a large marketing budget helps when it comes to SEO, as you can do more, it doesn’t guarantee results. More specialist smaller sites or websites creating great content can often outrank bigger companies. All the search engines like google, yahoo or bing do offer paid advertising models, where you can pay to appear higher in the paid results, but these have no impact on the natural search results.

Digital Marketing services are completely bespoke, so it is difficult to give exact figures. We don’t have any pre-priced plans or budgets. We also do not have any monthly minimums or packages. Our ability to handle all budgets, whether it is big or small or in-between sets us apart. Each client’s campaign evaluated individually based on their requirements, goals, needs, and ability. You get back what you put in, so if you can not afford a comfortable monthly marketing budget, we will advise you on your options. At the moment, we work with many big and small companies that have budgets ranging from a few hundred dollars per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on your pocket budget.

We like to keep our clients up-to-date. We send monthly reports on outlining performance, as well as work completed and future work. We will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves.

Keywords are the words and phrases like “digital marketing company in Kolkata”, “Seo company in India”. Searchers use keywords—usually with search engines page (SERP) —to find relevant pages, images, videos, or any information when looking for answers, knowledge, products, or services. Search engine optimization (SEO) professionals consider keywords and the topics they suggest when optimizing content for search. In simple words, keyword or keyword phrase is the text a web user types into a search box to find relevant information.

PPC stands for pay-per-click. It is a way of buying web traffic for your web page or website. Advertisers pay a fee each time one of their ads clicked, and Search engine advertising is the most popular form of PPC, however numerous channels, including Facebook, now offer PPC ad models. It commonly used to refer to Google AdWords. Still, it could equally describe Bing Advertising, Yahoo Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.

Social Media Marketing is an essential digital marketing strategy that focuses on the use of social media applications like Twitter, Facebook, Google+, Instagram, Pinterest, Snapchat, Yelp, and YouTube to communicate with your potential customers or with your targeted audience.

Email marketing is the process of targeting and communicating with your target customers through emails. It is a highly effective digital marketing strategy of sending creative emails to prospects and customers.

Email marketing remains effective due to the increasing presence of social media. With proper planning and execution, email marketing can drive sales, acquire new customers, and retain existing clients. Email is stronger than ever, and it is more popular than any social media. It is more private. More personal. More reliable. Most people rely on email and check their inboxes or emails multiple times each day. If you want to communicate directly with people who permit you to market to them, email marketing is essential.

Google Analytics is a platform that gives you insights into how users find and use your website. With Google Analytics, you can track ROI for your online marketing, review important metrics to make informed decisions and the number of visitors. It categorizes data into acquisition, behaviour, and conversions.

In the case of paid marketing, the client has to pay a total monthly or quoted amount on the starting of every month to continue the services.

We accept payment through Debit Card, Credit Card, Cheque, Net Banking, Paytm, GooglePay, and PayPal for our Internation Clients.

If you are unsatisfied and terminate your contract within the first five days, we will refund partial payments. We do not offer any refunds for any services after the early five days.